ABC brings back Saturday night football

TV Arts

David
from mediaweek

ABC Reupping Saturday Prime College Football 
John Consoli 

College football on Saturday nights in prime time will return on ABC
this fall, beginning Sept. 1 and continuing through Dec. 1, following
a successful first-year run last season. ABC will also air two Nascar
Nextel Cup races in prime time on Sept. 8 and Oct. 13.

The network, in an agreement with sister cable network ESPN, which has
the rights to the college games, moved them into broadcast prime time
on Saturdays, replacing scripted programming, and the result was a
household ratings boost of 24 percent over the previous year.

The telecasts last season started out strong, and some weeks,
depending on the matchups were softer then others, but overall the
telecasts won the night on six Saturdays in households and demos.
College football on Saturdays averaged a 5.0 household rating and 7.8
million total viewers per telecast, up from a 4.1 rating and 6.2
million viewers the previous year. 

In demos, Saturday Night Football drew a 2.7 rating among adults
18-49, 29 percent higher than the 2.1 in 2005 for scripted
programming. Among men 18-34, it drew a 3.2 rating, up 68 percent from
a 1.9.

“The addition of Saturday Night Football to our lineup gave sports
fans access to great college football coverage,” said Steve McPherson,
ABC entertainment president. “It also delivered a new audience for
ABC, strengthening our schedule for Saturday and overall. We’re glad
to have this successful franchise back for the coming season, and hope
to continue the partnership for a long time to come.”

The 12-week telecast season will open on Sept. 1 with the University
of Tennessee vs. University of California, followed by USC vs.
Nebraska on Sept. 15; and a split telecast of Washington State vs. USA
and Iowa vs. Wisconsin on Sept. 22. On Oct. 6, Notre Dame will meet
UCLA. Games on the other nights are still in a state of flux. But the
network plans to show the Dr. Pepper Big 12 Championship Game on Dec.
1.

Southwest Airlines will be the Saturday Night Football telecasts’
presenting sponsor.

ABC, which will also begin televising Nascar Nextel Cup races in July,
will televise races from Richmond on Sept. 8 and from Charlotte on
Oct. 13, in prime time.
                                            
Tony
The whole USA?
                                            
Michael
Now that's funny Tony.

Good catch.

Apparently it is supposed to be USC (which plays WSU on that date).