Fox planning heavy promotion of "American Idol" in Super Bowl pregame show

TV Arts

Ryan Seacrest making an appearance of course and who knows what else
they plan to do.

They say the hype machine will be turned off at the kickoff of the
game and promise no stunts like Simon Cowell showing up in the
broadcast booth during the game to chat with the announcers.
Do they really need to even promote AI?

In article 

Mostly I think just to make people aware there's a new season starting, 
since there's no TV Guide any more.
Both shows should carry toxicity warnings.