Friday 4/15/11 ratings

TV Arts

from Marc Berman

Friday 4/15/11

-Total Viewers:
CBS: 6.90 million, NBC: 4.97, ABC: 4.90, Fox: 3.72, CW: 2.27 

-Adults 18-49:
ABC: 1.5 rating/ 5 share, Fox: 1.4/ 5, NBC: 1.2/ 4, CBS: 1.0/ 3, CW:
0.9/ 3 


Note: Any prior rating results are based on the final nationals. Since
the level of DVR penetration has increased from 33 percent at this
same point last year to approximately 38 percent at present, the
overall results may be negatively impacted.


-Friday’s Winners:

-Friday’s Losers (excluding repeats):
Chaos (CBS), Friday Night Lights (NBC), Fringe (Fox) and the night


-Ratings Breakdown:
There was little of note on this third Friday in April, with CBS the
most-watched network (at under 7-million viewers) and ABC No. 1 among
adults 18-49 (with a mere 1.5 rating/5 share in the demo). 

In season-opening news, the final season of NBC’s Friday Night Lights
finished fourth in the 8 p.m. hour with just 3.51 million viewers and
a 0.9 rating/3 share among adults 18-49 (tied in the demo with Chaos
on CBS). While you have to give NBC credit for finding a way to keep
Friday Night Lights alive (by partnering with DirecTV), viewers just
never responded en masses to this quality drama. Next on NBC was
another two-hour edition of Dateline at 5.70 million viewers (#2) and
a 1.4/ 4 in the demo (#1t) from 9-11 p.m.

Week three of aforementioned CBS drama Chaos remained a bust with 5.52
million viewers (#1) and a third-place 0.9/ 3 among adults 18-49 (#4t)
at 8 p.m. All together now…tick, tock…the cancellation clock is
ticking. That led into repeats of CSI: NY (Viewers: #1, 7.30 million;
A18-49: #4, 1.1/ 3) and Blue Bloods (Viewers: #1, 7.88 million;
A18-49: #3, 1.0/ 3) from 9-11 p.m.

Over at ABC, recent returnee Shark Tank did not impress (nor did
anything else for the evening), with 5.36 million viewers (#2) and a
1.5/ 6 among adults 18-49 (#1t) at 8 p.m. Next was Primetime:
Primetime Live (Viewers: #3, 4.26 million; A18-49: #1, 1.4/ 4 at 9
p.m.), followed by veteran 20/20 at 5.09 million viewers (#3) and a
1.5/ 5 in the demo at 10 p.m. (#1t). 

Elsewhere, Fox filled the evening with original episodes of Kitchen
Nightmares (Viewers: #3, 3.80 million; A18-49: #1t, 1.5/ 6) and Fringe
(Viewers: #4, 3.63 million; A18-49: #2, 1.3/ 4), which is returning
next season despite the anemic Friday results. And The CW had original
installments of soon-to-conclude Smallville (Viewers: #5, 2.33
million; A18-49: #3, 1.0/ 3), which is no doubt ready to end, and
Supernatural (Viewers: #5, 2.20 million; A18-49: #5, 0.9/ 3), which is
likely to move to 8 p.m. next season.

Source: Nielsen Media Research data (R = repeat)
Well, that's terribly depressing. I've never gotten why more people
haven't watched this show. These ratings are really low, though; I
hope NBC sticks with it for the entire 13 episodes.

One actual problem:

Friday night is the night when most high school football games are held.
People interested in high school football aren't home.

But I have almost zero doubt that NBC will air all of the last season.