Friday 9/24/10 ratings

TV Arts

from Marc Berman

Friday 9/24/10

-Total Viewers:
CBS: 9.74 million, NBC: 6.47, ABC: 3.99, Fox: 3.01, CW: 2.84 

-Adults 18-49:
CBS: 1.8 rating/7 share, NBC: 1.4/ 5, ABC and CW: 1.1/ 4 each, Fox:
0.8/ 3 


Note: Any prior rating results are based on the final nationals. Since
the level of DVR penetration has increased from 30 percent at this
same point last year to approximately 36 percent at present, the
overall results may be negatively impacted.


-Friday’s Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Perfect Compatibility:
The CW’s Smallville and Supernatural

-Friday’s Losers (excluding repeats):
The Good Guys (Fox), Outlaw (NBC) 


-Note: All rating results prior to last night are based on the Live
Plus Same Day ratings.

-Ratings Breakdown:
CBS dominated this first Friday of the new TV season, with a
first-place finish in both total viewers and adults 18-49. But one
look at the overall results and the realty remains weak tune-in on

In series-premiere news, CBS relationship/crime drama Blue Bloods was
the top-rated show of the evening, with 12.81 million viewers and a
2.2 rating/7 share among adults 18-49 at 10 p.m. Comparably, that
outdelivered the year-ago season-premiere of former occupant Numb3rs
(Viewers: 8.10 million; A18-49: 1.8/ 6 on Sept. 25, 2009) by a hefty
4.71 million viewers and 22 percent in the demo. And it built from the
season-premiere of relocated lead-in CSI: NY (Viewers: #1, 10.28
million; A18-49: #1, 2.0/ 7 at 9 p.m.) by 2.53 million viewers and 10
percent among adults 18-49. The good news for CSI: NY, meanwhile, was
the first-place time period finish and 1.41 million more viewers than
the season-premiere of year-ago occupant Medium (8.87 million; A18-49:
2.1/ 7 on Sept. 25, 2009).

Earlier in the evening on CBS, relocated Medium opened its seventh
season with a depressed 6.12 million viewers (#2) and a 1.4/ 5 among
adults 18-49 (#1t) at 8 p.m. One year earlier, the season opening
episode of former occupant Ghost Whisperer was considerably stronger
at 8.76 million viewers and a 2.3/ 8 in the demo. As I have said on
many occasions, tired Medium is not capable of anchoring an evening.

Second-place NBC had mixed news last night with the two-hour season
premiere of Dateline the better of the two, with 7.21 million viewers
and a 1.6/ 6 among adults 18-49 from 8-10 p.m., growing by half-hour
as follows:

Dateline (NBC)

At 10 p.m., episode two of legal drama Outlaw debuted in its regularly
scheduled time period with a last-place finish in both total viewers
(4.99 million) and adults 18-49 (1.1/ 4). Comparably, retention out of

viewers and 58 percent in the demo. On Wednesday, Sept. 15, Outlaw
previewed out of the season-finale of America’s Got Talent with 10.68
million viewers and a 2.3/ 7 among adults 18-49. One year earlier,
former failed time period occupant The Jay Leno Show was stronger with
5.79 million viewers and a 1.6/ 5 in the demo. 

Third-place ABC populated the evening with repeats of Modern Family
(Viewers: #3, 4.17 million; A18-49: #2, 1.2/ 5) and the pilot episodes
of Better with You (Viewers: #4, 3.07 million; A18-49: #3, 0.9/ 3) and
The Whole Truth (Viewers: #3, 2.91 million; A18-49: #5, 0.7/ 2) from
8-10 p.m. And it capped off the night with granddaddy 20/20 at a
second-place time period finish in both total viewers (5.43 million)
and adults 18-49 (1.5/ 5) at 10 p.m. Oddly, the network has yet to
announce the premiere dates for Secret Millionaire and drama Body of
Proof, which are scheduled in the 8-10 p.m. block on Friday.

Over at Fox, a repeat of Human Target (Viewers: #4, 3.11 million;
A18-49: #4, 0.6/ 2 at 8 p.m.) led into the second season-premiere of
The Good Guys at a mere 2.90 million viewers (#4) and a 0.9/ 3 among
adults 18-49 (#4) at 9 p.m. Why the network opened Friday without
something original in premiere week is a mystery.

Finally, the 10th, and final, season of The CW’s Smallville kicked-off
with 2.90 million viewers (#5) and a third-place 1.3/ 5 among adults
18-49 at 8 p.m. Compared to one year earlier (Viewers: 2.57 million;
A18-49: 1.0/ 4 on Sept. 25, 2009), this was an increase of 330,000
viewers and 30 percent in the demo. Season six of relocated
Supernatural opened with 2.79 million viewers (#5) and an also
third-place 1.2/ 4 among adults 18-49 at 9 p.m. which was extremely
compatible out of Smallville. One year earlier, Supernatural opened
with 2.66 million viewers and a 1.2/ 3 in the demo in the Thursday 9
p.m. hour (out of The Vampire Diaries) on Sept. 24, 2009.

Source: Nielsen Media Research data
Excellent start though this show skews REALLY old...and probably scared off 
a bunchg of younger viewers with that elderly into in the pilot.

Very close to DOA.

This show is dead.

I know it had a repeat as a lead-in, but I doubt next week wil look much/any 
different.  FOX is once again going to be dead on Fridays.

Excellent start for CW network (assuming there were no baseball preemptions 
and such that skewed these results).  If they can hold those numbers all 
season they will be thrilled.
I usually watch Medium in real time. But the first 10 minutes  is so 
bad, I hit the record button and went to sleep. Surprisingly, it is 
pretty good for the rest 45 minutes as I watched it this morning.
Not everyone one in the cast is all that old.  Are the kids so 
agist they can't watch a show no matter what if there are some mature 
adults in the cast?

   and well deserved.
I think he meant the song & Sinatra, not necessarily all of the actors.
That slow tempo and sound, seems old and tired.  What do the younger
viewers think of Sinatra and his music?  Do they even *know* Sinatra?
Hell, it seemed old to me, and I'm 4 years beyond the 18-49 demo..

The CSI:NY opening music (by The Who, I know.) is *much* faster, more
energetic and more modern sounding.  Seen right after CSI:NY, the styles
really contrasted, and that was a negative for Blue Bloods, IMHO.  No, I
haven't watched the whole Blue Bloods pilot yet.  Got called away right
after the little girl was predictably (Who writes this stuff?) pulled
into the van.

Law & Order had great opening music that was slow paced, but somehow it
worked, and doesn't feel "old" to me.  I don't think that the Blue
Bloods opening music works other than to put people to sleep.

I wasn't speaking about the age of the cast.  I was speaking specifically 
about using Frank Sinatra singing 'New York, New York' for several minutes 
at the start of the show.  I'm quite sure the message that was sent to many 
viewers was:  'this is your grandparents show'.  Also, likely, there are 
potential viewers out there that specifically turned the show off because 
they got the message that 'this show is about New York'.
I don't doubt that is true, but why would some people be turned off by a 
show about New York?  Seriously...  :)

I didn't like the show as much as I thought I might.  Not sure I'm going 
to like the "messages" in this one.
Middle America might feel that they have enough shows about New York on TV. 
I think pushing a show about 'big city cops' is going to reach a wider 
audience than a show that *really* pushes that it is about 'New York City 

I don't think the right wing message would be such a problem for me, but the 
lack of actual police work might be.  Hopefully future episodes will have 
some actual police work that isn't so far fetched.
I see....

That's what I want, more police drama, and less family drama.  :)