David 16 Aug 2010 http://www.hollywoodreporter.com/hr/content_display/television/news/e3i4a25a9f106904fc1f364e31dc6d83adf Hulu eyes IPO as early as fall Report: Venture could be valued at more than $2 bil Staff report Online video service Hulu is looking to go public through an initial public offering that could value the company at more than $2 billion, the New York Times reported on Monday. Executives of the joint venture of NBC Universal, News Corp. and Walt Disney have recently begun talking to investment banks about an IPO as soon as this fall, the paper said citing people briefed on the matter. Private equity firm Providence Equity Partners is also a partner in Hulu. An IPO would be one of the most high-profile going-public deals in the media and entertainment industry in recent memory. The IPO market has been sluggish though, and it is unclear how well a Hulu offering would be received. The online video firm is led by CEO Jason Kilar. It has been working on going beyond advertising-based revenue. For example, it has a $9.99 a month subscription service in the works.