Monday 2/7/11 ratings

TV Arts


Monday 2/07/11

-Total Viewers:
CBS: 11.53 million, Fox: 10.86, ABC: 9.58, NBC: 6.37, CW: 1.70

-Adults 18-49:
CBS: 3.5 rating/9 share, Fox: 3.4/ 9, ABC: 2.9/ 8, NBC: 1.6/ 4, CW:
0.8/ 2


-Yesterday’s Winners:
House (Fox), How I Met Your Mother (CBS), The Bachelor (ABC), Two and
a Half Men (CBS), Mike & Molly (CBS)

-Honorable Mention:
Hawaii Five-O (CBS), Harry’s Law (NBC)

-Yesterday’s Losers (excluding repeats):
90210 (CW), Chuck (NBC), The Cape (NBC), Gossip Girl (CW)


-Ratings Breakdown:
CBS led this first Monday of the February 2011 sweeps, but its
advantage over second-place Fox was only 670,000 viewers and one-tenth
of a rating point in the demo. Third in both categories was ABC,
followed by NBC and distant The CW.

In series-premiere news, Fox crime drama The Chicago Code was amply
sampled with 9.40 million viewers and a 2.4 rating/6 share among
adults 18-49 -- third in both categories at 9 p.m. and a noticeable
improvement over recent occupant Lie to Me. But comparably, retention

A18-49: 4.4/12) was a disappointing 55 percent in the demo (and 75
percent in total viewers). Keep in mind that most new shows drop in
the vicinity of 10-20 percent in week two. With ABC’s Dancing with the
Stars due back in March, it could be a tough road ahead for The
Chicago Code.

House, overall, won the 8 p.m. hour with 12.32 million viewers and a
4.3/12 among adults 18-49.

CBS has nothing unusual to report with its combination of How I Met
Your Mother (Viewers: #2, 10.11 million; A18-49: #2, 3.8/11), which

Rules of Engagement (Viewers: #3, 9.48 million; A18-49: #2t, 3.2/ 8),
always reliable Two and a Half Men (Viewers: #1, 15.13 million;
A18-49: #1, 4.4/11), and freshman occupants Mike & Molly (Viewers: #1,
12.74 million; A18-49: #1, 3.6/ 9), a Mr. TV favorite, and Hawaii Five-
O (Viewers: #1, 10.85 million; A18-49: #1, 2.8/ 8). One year earlier,
former Monday 10 p.m. CBS occupant CSI: Miami averaged a noticeabl7
stronger 13.53 million viewers and a 3.9/11 among adults 18-49, based
on the final nationals, on Feb. 8, 2010.

half-hour out of The Big Bang Theory on February 24, while next Monday
marks the series-premiere of Eye net sitcom Mad Love out of How I Met
Your Mother.

Over at ABC, goofy The Bachelor remains an attraction for the target
female demographic (and a solid time period warmer until Dancing with
the Stars returns in March), with 9.74 million viewers and a 3.2/ 8
among adults 18-49 from 8-10 p.m. Here is the half-hour breakdown:

The Bachelor (ABC)

Older skewing ABC crime solver Castle finished second at 10 p.m., with
9.26 million viewers and a 2.5/ 7 among adults 18-49. These results
will, of course, increase once Dancing with the Stars returns.

Over at NBC, the news remains bleak from 8-10 p.m. care of tired Chuck
(Viewers: #4, 5.42 million; A18-49: #4, 1.7/ 5) and failed recent
entry The Cape (Viewers: #4, 4.56 million; A18-49: #4, 1.3/ 3), which
would have been a better option on NBC cable cousin Syfy. But week
four of older-skewing Harry’s Law remained on map, with 9.14 million
viewers (#3) and a 1.7/ 5 among adults 18-49 (#3) at 10 p.m. While
that was indeed a series-low for the David E. Kelley legal drama,

million; A18-49: 1.3/ 3) was 4.49 million viewers and 31 percent in
the demo.

Last, and very least, were serialized CW dramas 90210 (Viewers: 1.78
million; A18-49: 0.9/ 2) and Gossip Girl (Viewers: 1.63 million;
A18-49: 0.8/ 2), which in these two benchmarks are “losers.”

Source: Nielsen Media Research data
NBC more than a full demo point behind the others on Monday.  This is 
definitely a night where they need to make improvements next season.

FOX cannot be happy with these numbers.  They used a lot of Super Bowl 
promotional time on hyping this premiere and a 2.4 is a clunker result. 
Maybe they should have promoted the show without highlighting Jennifer 
Beals' as the 'star'?

House back over 4.0.  FOX will be happy with that.

Final Momnday airing for RoE, which means a full hour of sitcom viewing next 
Monday when 'Mad Love' premieres in the timeslot after HIMYM.

Now only one episode left in the can.

If Castle is 'older skewing' (and it is) with a 2.5 demo...

Harry's Law is geriatric.
I'm llooking forward to "Mad Love."  Judy Greer's been a favorite of
mine ever since I saw her on 2.5 Men (Aunt Myrna).  Sarah Chalke
(Scrubs) is also a definite plus, as is Tyler Labine.

Why isn't it more popular with the 18-49?

I had to give HL up this week due to Castle & H50 being new eps.
I'm not sure.  It might just be the curse of airing after DwtS a lot early 
on.  As a result, most of the people that saw promos for the show were 
really old.  Younger people may have simply failed to start watching once 
word got out because they didn't want to join a series already in progress. 
Look at how long it has taken NCIS to build (not that it was ever bad in the 
ratings, but it did have an old person skew early on, didn't it).   People 
make lots of claims about modern TV viewers being capable of changing the 
channel, but squating still rules many viewers TV habits.

...with a few others watching SKINS or Pawn Stars it is a busy timeslot.
It would be nice if they could find a way ($$) to change Amber Tamblyn's 
mind about leaving.

If money won't work, they could always try caning her.