NBC using "Spiderman 3" to promote "Heroes"

TV Arts


Exclusive Seven and a Half-Minute Scene from Spider-Man 3 Debuts
Online at NBC.com Following Cliffhanger Episode of "Heroes" 

Spider-Man 3 Scene to be NBC.com's First HD Stream 

CULVER CITY and BURBANK, Calif., March 1, 2007 As Peter Parker's Aunt
May once said, there's a hero in all of us. That will be true as
Monday, March 5, becomes a night of heroes Columbia Pictures, in
anticipation of the release of Spider-Man 3 on May 4, will air an
exclusive one-minute clip from the film during the broadcast of a
cliffhanger episode of NBC's top-rated new show "Heroes," then
premiere seven and a half minutes from the film online, exclusively on
NBC.com, for 24 hours. 

As "Heroes" moves towards the exciting conclusion of its second story
arc of its first season, viewers of the show and Spider-Man fans will
get a look at Spider-Man 3 with a brand-new 60-second clip from the
movie that contains a cliffhanger of its own. Then, immediately
following the broadcast, Web-crawling viewers and moviegoers can go
online to catch the premiere of a revealing seven and a half-minute
film sequence that will have viewers on the edge of their seats as it
is streamed in high definition at NBC.com. 

"'Heroes' and Spider-Man both share a common theme: everyday people
and how they deal with finding themselves in extraordinary
circumstances," said Valerie Van Galder, President of Domestic
Marketing for the Columbia TriStar Motion Picture Group. "Because of
that, this is a great programming marriage it makes for a night of
event television and a rare opportunity to see a scene from one of the
summer's most highly anticipated movies. We couldn't be more excited
to unveil seven and a half minutes of the movie to help whet the
appetites of Spider-Man fans everywhere." 

"We're so pleased to be teaming up with Columbia Pictures to present
our audience with such an exciting event," said Vivi Zigler, Executive
Vice President, NBC Digital Entertainment and New Media. "This
partnership not only gives our users an exclusive sneak-peek at
Spider-Man 3 a film they will undoubtedly want to see but also
increases the richness of their experience by allowing them to stream
it in HD, a first for NBC.com." 

The one-minute Spider-Man 3 clip will drive viewers to NBC.com to see
the exclusive seven and a half-minute scene from the movie, which is
NBC.com's first-ever HD-streamed presentation, on any platform. The
event will be promoted with ads in USA Today, Los Angeles Times, New
York Times, and TV Guide, as well as online and on the radio. It will
also be heavily promoted on NBC. 

Columbia Pictures' Spider-Man 3 reunites the cast and filmmakers from
the first two blockbuster adventures for a web of vengeance, love, and
forgiveness that will transport worldwide audiences to thrilling new
heights on May 4, 2007. 

In Spider-Man 3, based on the legendary Marvel Comics series, Peter
Parker has finally managed to strike a balance between his devotion to
M.J. and his duties as a superhero. But there is a storm brewing on
the horizon. When his suit suddenly changes, turning jet-black and
enhancing his powers, it transforms Peter as well. Under the influence
of the suit, Peter's pride and overconfidence take hold and he begins
to neglect the ones he cares about the most. As two of the most-feared
villains yet, Sandman and Venom, gather unparalleled power and a
thirst for retribution, Spider-Man's greatest battle is the one within
himself he will need to rediscover who he is and what makes him the
hero people love. 

Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production
Spider-Man 3 starring Tobey Maguire, Kirsten Dunst, James Franco,
Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James
Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by
Sam Raimi. The screenplay is by two-time Oscar winner Alvin Sargent
and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel
Comic Book by Stan Lee and Steve Ditko. The producers are Laura
Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan
Lee, Kevin Feige, and Joseph M. Caracciolo. 

About Columbia Pictures 

Columbia Pictures, part of the Columbia TriStar Motion Picture Group,
is a Sony Pictures Entertainment company. Sony Pictures Entertainment
(SPE) is a subsidiary of Sony Corporation of America (SCA), a
subsidiary of Tokyo-based Sony Corporation. SPE's global operations
encompass motion picture production and distribution; television
production and distribution; digital content creation and
distribution; worldwide channel investments; home entertainment
acquisition and distribution; operation of studio facilities;
development of new entertainment products, services and technologies;
and distribution of filmed entertainment in 67 countries. Sony
Pictures Entertainment can be found on the World Wide Web at

About NBC Entertainment and NBC.com 

NBC Entertainment develops and schedules programming for the network's
primetime, late-night, and daytime schedules. NBC's quality programs
and balanced lineup have earned the network critical acclaim, ratings
success, particularly among young, upscale viewers, and numerous
awards, including more Emmy Awards than any network in television

NBC.com is the most visited broadcast television site and the online
home for the most affluent and educated broadcast television audience
including unique offerings, such as interactive content, text and
video blogs, and more.
Cant wait...is this the last spidey trailer?