videonovelsyahoocom 13 Jul 2006 This list is a year old, but it appears to be still relevant. These advertisers are picked by the show's they help sponsor. Interestingly, the "best" advertisers support some of the most boring shows that I never watch (like F.B.Eye or Not-funny videos). And the "worst" advertisers support shows that I truly enjoy (like the Shield). Hmmm. Maybe I should write to Toyota, Nissan, et cetera and thank them for their programming aimed at adults like me. ;-) WORST 1 Yum! Brands -- The O.C.; MTV Spring Break; The Shield 2. Toyota Motor Sales Inc. -- Las Vegas; LAX; Nip/Tuck; The Shield; The O.C. 3. Sprint Corporation -- Everwood; The O.C.; Quintuplets 4. Volkswagen -- The O.C.; Quintuplets 5. Ford -- Las Vegas; The O.C. 6. Daimler Chrysler -- Fear Factor; MTV Spring Break 7. Pepsi -- MTV Hits; MTV Spring Break; The O.C. 8. Nissan -- The O.C.; The Shield 9. Citigroup -- Las Vegas; Everwood 10. Proctor and Gamble --MTV Reality Awards; MTV Hits; The O.C. BEST 1. Campbell Soup - America's Funniest Home Videos; It's a Miracle 2. J.M. Smucker Company -- Sue Thomas F.B.Eye; America's Funniest 3. Merck & Co. -- Star Search; Sue Thomas F.B.Eye 4. Clorox -- Extreme Makeover: Home Edition; Joan of Arcadia 5. Colgate Palmolive -- Sue Thomas F.B.Eye; Reba 6. Sears -- Joan of Arcadia 7. General Mills -- Doc; Everybody Loves Raymond 8. Coca-Cola -- The Biggest Loser; Steve Harvey's Big Time 9. Mars -- Everybody Loves Raymond; It's a Miracle 10. Wal-Mart -- 8 Simple Rules; American Idol http://www.parentstv.org/PTC/advertisers/campaign.asp Fast Facts The 50+ crowd is the fastest growing market segment in the U.S., with projected growth from 76.1 million adults in 2000 to 97.1 million by 2010 -- an increase of 27 percent (U.S. Census, Populations Projections Program, 2000). And based on a study conducted by AARP and RoperASW in 2002-'03, the 50+ market's loyalty for brands in various categories is often on par with the 18-49 market, which means that they're just as fickle when it comes to brand loyalty as the young demographic.