Pizza Hut makes a name change

TV Arts

Ubiquitous
By Catherine Holahan
MSN Money

Pizza Hut is slicing the "pizza" from its boxes and some store signs. 
The fast food chain will now brand some stores as simply "The Hut."

However, contrary to earlier reports, the iconic chain won't be changing 
its name, a Pizza Hut spokesman said Friday. The boxes and some store 
signs will say "The Hut." Others will retain the Pizza Hut name.

Pizza Hut has recently expanded its menu beyond pizza to include pasta, 
giving it some reason to alter its branding. Media and advertising trade 
publication MediaWeek characterized the name change as an attempt to 
transform its stores into hip hangouts. There are more than 10,000 Pizza 
Huts worldwide.

The new "Hut" stores will be more than simply places to place a delivery 
order, according to MediaWeek. They will include televisions that 
broadcast programs such as "Wheel of Fortune" and "Entertainment 
Tonight."

The company has tried to become more hip and youth-friendly in recent 
months. In April, it introduced the Pizza Hut "Twintern," an employee 
who uses the online service Twitter to update customers about store 
events and pop culture news.

This isn't the first time for Pizza Hut parent Yum Brands to change the 
branding of one of its iconic restaurant chains, which include Taco 
Bell. In 1991, the company rebranded Kentucky Fried Chicken as KFC. 
Recently, to highlight the company's healthier grilled chicken 
offerings, the company has referred to the KFC brand as KGC.

In other news related to YUM, two California residents are reportedly 
suing the KFC chain for failing to give them a free grilled chicken 
sandwich. The customers are claiming that a sandwich giveaway promoted 
by Oprah Winfrey was a "bait and switch" scheme aimed at getting folks 
in the door to buy other menu items, according to The Associated Press. 
KFCs were overwhelmed by demand for the sandwiches.
                                            
Anim8rFSK
A desperate attempt to lose business, which will probably suceed 
amazingly well.

LOL, good plan - lets go eat pasta and watch Wheel, 2 things we could 
*never* do at home.

Yeah, that'll do it

Because the new chicken is dry leathery and tasteless, so we want to 
emphasize it.

Good


Tough nuggets.  They defrauded customers with the previous 'one free 
piece of chicken' coupon too.
                                            
Obveeus
Dawnie is correct:  the new moniker is begging for a Jabba tie-in.


The public defrauded the chicken joint by abusing the coupons.  The idea was 
to get a free sample once, not to print off hundreds of coupons and eat for 
free for the rest of your life.
                                            
Dawnie
How long before someone paints "Jabba" before it?
                                            
Stan
Why don't they just change it to "Pisa Hut" or some other combination 
of letters meant to sound the same?
                                            
Anim8rFSK
Ooo, I like it!
                                            
schpanixcom
: > > 
: > > 
: > > >> Pizza Hut is slicing the "pizza" from its boxes and some store signs. 
: > > >> The fast food chain will now brand some stores as simply "The Hut."
: > > >
: > > >A desperate attempt to lose business, which will probably suceed 
: > > >amazingly well.
: > > 
: > > How long before someone paints "Jabba" before it?
: > 
: > Why don't they just change it to "Pisa Hut" or some other combination 
: > of letters meant to sound the same?

: Ooo, I like it!

I dunno. Kinda sounds like a new type of port-a-potty made in Italy! :)

-SCH!     (Stuart C. Hellinger     [email protected])
                                            
nmassellogmailcom
Yes, unless they're adding live frogs to the menu, they should have
picked a name without the unappetizing connotations -- maybe something
like "Hannibal's".
                                            
Me
They've been serving live frogs for ages.  I saw two last night.  Their 
pizza had sardines on it.



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Dawnie
Hehe, though "Hannibal's" would actually be cool <g>. And it's not
even about being unappetizing, it's more like having things like this
spring to mind: "eat at The Hut and you'll look like..."
                                            
SueB1863
"The Hut"?? Now there's a name that makes you think pizza!! That makes
as much sense as thinking if they changed their name to KFC, nobody
would know they were buying and eating unhealthy fried chicken.
                                            
Steven
Maybe now KFC should change their name to "Sanders' Restaurants."
                                            
Anim8rFSK
I know; the jokes just write themselves, don't they?
                                            
Ubiquitous
"Pizza the Hut!"
                                            
Steven
"Spaceballs" already had plenty of them.
                                            
Dawnie
Even worse, it's not even a good joke. It's just sad.