seekingreality 10 Jun 2005 I don't get it. Is this suppose to be a rip off of all the other reality shows? He is a designer but asks contestants -- who are not experienced at all in much of anything -- to decorate billboards on Times Square. Dangerous and the results were pitiful. Why doesn't he have them do something more in the clothing design business? At the end of the show, he puts people in "the pit" to make a decision who goes and announces "You have no style" or some stupid remark as he cuts someone. A rip off from the Donald's show? Next week, they pimp the ride of some celebrities.