Thursday 2/1/07 ratings

TV Arts

from Marc Berman at mediaweek

Thursday 2/01/07

The following results are based on the fast national ratings (Live
Plus Same Day data)

-Total Viewers:
ABC: 16.18 million, CBS: 15.84, NBC: 9.47, Fox: 4.38, CW: 4.14

-Adults 18-49: 
ABC: 6.3 rating/16 share, CBS: 4.7/12, NBC: 4.3/11, Fox: 1.8/ 4, CW:
1.7/ 4


-Yesterday’s Winners:
Ugly Betty (ABC), My Name is Earl (NBC), The Office (NBC), Grey’s
Anatomy (ABC), CSI (CBS)

-Down but Not Out:

-Yesterday’s Losers:
The War at Home (Fox), Scrubs (NBC), 30 Rock (NBC), Men in Trees (ABC)


-Ratings Breakdown:
ABC led the troops on this first night of the Feb. 2007 sweeps,
outdelivering No. 2 CBS by 340,000 viewers and 34 percent among adults
18-49. NBC finished a competitive third in adults 18-49 (with a more
distant No. 3 finish in total viewers), followed by American Idol-less
Fox and the CW. 

Beginning with 8 p.m., ABC’s Ugly Betty was the most-watched program
with 13.98 million viewers, and tied for first among adults 18-49
(4.7/12) with NBC sitcoms My Name Is Earl and The Office. My Name is
Earl scored 10.66 million viewers (#3) with a 4.5/12 in the demo (#1)
at 8 p.m., followed by The Office at 1010 million viewers (#3) and a

listing for the ABC and NBC teams.

Also worth positively noting at 8 p.m. was a repeat of CBS’ CSI at
12.16 million viewers (#2) and a 3.4/ 9 among adults 18-49 (#3).
Rounding off the hour was the CW’s still-worth-renewing Smallville
(Viewers: #5, 4.94 million; A18-49: #4t, 2.0/ 5), and Fox comedies
‘Til Death (Viewers: #4, 5.42 million; A18-49: #4, 2.3/ 6) and
waiting-to-be axed The War at Home (Viewers: #5, 4.47 million; A18-49:
#5, 1.8/ 5). ‘Til Death will, no doubt, benefit with the upcoming
exposure out of American Idol in February.

At 9 p.m., ABC’s Grey’s Anatomy led the hour with 23.92 million
viewers and a 10.2/23 among adults 18-49. Comparably, that beat CBS’
once unstoppable CSI (Viewers: #2, 21.29 million; A18-49: #2, 6.8/16)
by 2.63 million viewers and a hefty 50 percent among adults 18-49. A
distant third in the 9 p.m. hour were NBC sitcoms Scrubs (Viewers:
6.88 million; A18-49: 3.4/ 8) and 30 Rock (Viewers: 5.66 million;
A18-49: 2.9/ 7), which continue to drop the ball from the growing
momentum of lead-in The Office. Take a look at the four NBC comedies,
and notice the ongoing slide from 9-10 p.m.


Viewers: 10.66 million (#3), A18-49: 4.5/12 (#1)

Viewers: 10.10 million (#3), A18-49: 5.0/12 (#2)

Viewers: 6.88 million (#3), A18-49: 3.4/ 8 (#3)

Viewers: 5.66 million (#3), A18-49: 2.9/ 7 (#3)

Remember failed 1989-90 CBS sitcom The Famous Teddy Z, which featured
Alex Rocco in the breakout (and Emmy winning) role of agent Al Floss?
Alec Baldwin as Jack Donaghy is a sadly similar situation. He may be
good, but he can’t save 30 Rock.

Also in the 9 p.m. hour were Fox’s soon-to-conclude The O.C. (Viewers:
#5, 3.82 million; A18-49: #5, 1.6/ 4) and the CW’s Supernatural
(Viewers: #5, 3.34 million; A18-49: #5, 1.4/ 3). Retention this week
for Supernatural out of Smallville -- Viewers: 68 percent, A18-49: 70
percent -- was more than acceptable given the competition.

At 10 p.m., CBS’ underrated Shark was the most-watched show with 14.08
million viewers and tied with ABC’s Men in Trees for second among
adults 18-49 (3.9/10 each). Men in Trees was third in total viewers
with 10.64 million. NBC’s veteran ER finished second in total viewers
(11.77 million), but first in the demo (5.1/13). Since the way to
analyze these results falls heavily on retention from the lead-in,
take a look at the percent changes for Shark out of CSI, ER out of 30
Rock and Men in Trees out of Grey’s Anatomy:

Shark (CBS)
Viewers: -34, A18-49: -43

Viewers: +88, A18-49: +59

Men in Trees (ABC)
Viewers: -56, A18-49: -62

While ER, of course, is not what it used to be, the double-digit
percent growth out of 30 Rock is worth noting. Although Shark’s
retention out of CSI is slowly growing (and now worthy of a renewal
for season two), losing more than half of the Grey’s Anatomy audience
remains a concern for Men in Trees (which also dipped by 3.54 million
viewers -- 12.41 to 8.87 million -- and 34 percent among adults 18-49

As for Grey’s Anatomy, I propose the following question: What is so
special about this medical drama? I watched it last night and just
don’t get all the hoopla. What am I missing here? 

Source: Nielsen Media Research data
This is the first day of February sweeps, is it not?  Does this mean that 
the 'college kids' are now being included?

A slight improvement on the average # of viewers..

Slightly below average viewers.

Either way, if college kids are now being counted when away from home, their 
numbers don't add up to much.