Thursday 4/7/05 ratings

TV Arts

David
from Berman

Thursday 4/07/05 

Household Rating/Share
CBS: 13.3/20
NBC: 8.0/12
ABC: 4.7/ 7
Fox: 4.5/ 7
UPN: 3.7/ 5
WB: 2.0/ 3

-Percent Change From the Comparable Year-Ago Evening (Thursday
4/08/04):
Fox: +36, ABC: +17, CBS: +12, UPN and WB: no change, NBC: -41

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Fast Affiliate Ratings

-Total Viewers:
CBS: 19.00 million, NBC: 9.82, ABC: 5.91, Fox: 5.55, UPN; 5.01, WB:
2.26

-Adults 18-49:
CBS: 6.2/17, NBC: 4.4/12, Fox: 2.4/ 7, ABC: 1.9/ 5, UPN: 1.7/ 5, WB:
0.9/ 2

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-Yesterday's Winners:
Survivor (CBS), CSI R (CBS), Without A Trace R (CBS) 

-Yesterday's Losers:
Jake in Progress (ABC), Extreme Makeover (ABC), Tru Calling (Fox),
Primetime Live (ABC) 

-Ratings Breakdown:
With Survivor: Puleo, CSI and Without A Trace back in the Thursday
mix, there was no stopping CBS, which outdelivered distant No. 2 NBC
by an average of 66 percent in the overnights, 9.18 million viewers
and 41 percent among adults 18-49. Considering two-thirds of CBS'
line-up was in repeats, this was an advantage worth noting. Survivor:
Puleo opened with a typically potent 12.5/20 in the overnights, 19.27
million viewers and a 6.7/20 among adults 18-49, followed by repeats
of CSI (Overnights: 16.0/23; Viewers: 21.99 million; A18-49: 7.3/19)
and Without A Trace (Overnights: 11.6/18; Viewers: 15.74 million;
A18-49: 4.8/13) at dominant levels from 9-11 p.m.

On NBC, repeats of fading sitcoms Joey (Overnights: #2, 5.6/ 9;
Viewers: #3, 6.51 million; A18-49: #2t, 2.8/ 8) and Will & Grace
(Overnights: #2, 5.7/ 9; Viewers: #3, 6.86 million; A18-49: #2t, 3.1/
9) led into a diluted (and second-place) 10.1/15 in the overnights,
13.25 million viewers and a 5.9/15 among adults 18-49 for The
Apprentice 3 at 9 p.m. Considering competing CSI was a repeat, results
for The Apprentice 3 are, no doubt, disappointing. At 10 p.m., a
repeat of veteran ER notched a typical 8.0/12 in the overnights, 9.51
million viewers and a 4.3/12 among adults 18-49. The advantage for
Without A Trace only proves how much better forensic crime solving
dramas repeat.

On ABC, two episodes of Jake in Progress sunk to an average (and
series-low) 4.4/ 7 in the overnights (#4), 5.30 million viewers (#4)
and a 1.4/ 5 among adults 18-49 (#4) from 8-9 p.m. Comparatively, that
trailed repeats of NBC's Joey and Will & Grace by an average of 23
percent in the overnights, 1.38 million viewers and 53 percent among
adults 18-49.

At 9 p.m., ABC's Extreme Makeover continues to need a ratings makeover
with a lackluster 4.3/ 7 in the overnights (#3), 5.26 million viewers
(#3) and a 1.9/ 5 among adults 18-49 (#3t). Despite facing repeats of
Without A Trace and ER, Primetime Live was still last at 10 p.m. with
a 5.5/ 9 in the overnights, 7.18 million viewers and a 2.2/ 6 among
adults 18-49.

Over at Fox, the recent return of Tru Calling has not helped the 9
p.m. hour with a 3.9/ 6 in the overnights (#4), 4.20 million viewers
(#5) and a 1.9/ 5 among adults 18-49 (#3t). Comparably, that was a
decrease from overrated lead-in The O.C. (Overnights: #3, 5.1/ 8;
Viewers: #2, 6.91 million; A18-49: #2t, 3.0/ 9) of 24 percent in the
overnights, 2.71 million viewers and 58 percent among adults 18-49.

UPN's WWE Smackdown! was consistent at a 3.7/ 5 in the overnights
(#5), 5.01 million viewers (#5) and a 1.7/ 5 among adults 18-49 (#5)
from 8-10 p.m., while repeats of the WB's Blue Collar TV (two episodes
- Overnights: avg. 2.6/ 4; Viewers: avg. 3.07 million; A18-49: avg.
1.1/ 3) and The Starlet (Overnights: 1.4/ 2; Viewers: 1.44 million;
A18-49: 0.7/ 2) finished last in every half-hour.

Source: Nielsen Media Research data
                                            
Taylor
If Berman calls 'Joey' and 'Will & Grace' "fading", then he must be 
totally speechless about 'Jake In Progress' because it's getting 
hammered by a freakin' REPEAT of Joey/W&G! It'd be mighty depressing to 
go into work for the JIP cast and crew next day (today) and knowing the 
ratings are out there.