Thursday 6/19/08 ratings

TV Arts

from Marc Berman at pifeedback

Thursday 6/19/08

-Total Viewers:
Fox: 8.29 million, CBS: 6.01, NBC: 4.39, ABC: 3.18, CW: 2.06

-Adults 18-49:
Fox: 2.5 rating/8 share, CBS: 1.8/ 6, NBC: 1.7/ 5, ABC: 1.0/ 3, CW:
0.7/ 2


-Yesterday’s Winners:
Are You Smarter Than a 5th Grader? (Fox), So You Think You Can Dance

-Fading Fast:
Swingtown (CBS)

-Yesterday’s Losers (Excluding Repeats):
Last Comic Standing (NBC), Fear Itself (NBC)


-Ratings Breakdown:
Fox led this third Thursday in June with is combination of Are You
Smarter Than a 5th Grader? (Viewers: #1, 7.80 million; A18-49: #1, 1.9
rating/7 share) and the live So You Think You Can Dance results show
(Viewers: #1, 8.78 million; A18-49: #1, 3.0/ 9). Comparatively, Are
You Smarter Than a 5th Grader? was the most-watched and highest rated
show in the demo for the evening.

Second was CBS with its combination of repeats of How I Met Your
Mother (Viewers: #2, 4.20 million; A18-49: #2, 1.3/ 5), Rules of
Engagement (Viewers: #2, 4.41 million; A18-49: #3, 1.4/ 5) and CSI
(Viewers: #2, 7.67 million; A18-49: #3, 2.0/ 6) from 8-10 p.m.,
followed by week three of sinking Swingtown at 6.06 million viewers
and a 2.1/ 6 among adults 18-49 (which was still enough to win the 10
p.m. hour !). Comparably, Swingtown has dropped by 2.51 million
viewers and 25 percent in the demo in just two weeks. Take a look at
the three-week metered market track:

6/06/08 – Viewers: 8.57 million (#2), A18-49: 2.8/ 8 (#2)
6/13/08 – Viewers: 7.00 million (#2), A18-49: 2.3/ 7 (#2)
6/20/08 – Viewers: 6.06 million (#1), A18-49: 2.1/ 6 (#1)

NBC finished third overall with its line-up of a repeat of The Office
(Viewers: #3, 3.56 million; A18-49: #3, 1.2/ 5), The Last Comic

week three of dramatic anthology Fear Itself (Viewers: #2, 4.66
million; A18-49: #2, 1.5/ 5), which continues to disappoint. Here is
the three-week track:

Fear Itself (NBC)
6/06/08 - Viewers: 5.26 million (#3), A18-49: 2.0/ 6 (#3)
6/13/08- Viewers: 4.87 million (#3), A18-49: 1.5/ 4 (#3)
6/20/08 – Viewers: 4.66 million (#2), A18-49: 1.5/ 5 (#2)

Next was ABC with encores of Ugly Betty (Viewers: #4, 3.05 million;
A18-49: #4t, 0.8/ 3 at 8 p.m.) and two episodes of Grey’s Anatomy as

Grey’s Anatomy R (ABC)

Last, and very least, were repeats of the CW’s Smallville (Viewers:
2.20 million; A18-49: 0.8/ 3), which is expected to conclude next
season, and Supernatural (Viewers: 1.92 million; A18-49: 0.6/ 2),
which will not benefit once Smallville ends.

Source: Nielsen Media Research data
I'm guessing that ABC would have preferred a game 7 NBA matchup last night.

This is a shame.  The show is good and CBS so rarely puts out a decent drama 
that doesn't involve crime scene stuff.

I know that you (David) don't like the word 'pre-cancelled', but Swingtown 
was pretty close to that mold right from the start, anyway.  Still, it would 
have been nice to see people pay attention to it.

If I was a cable outlet looking for what shows to buy for syndication, The 
Office would NOT be at the top of my list.

If I was a cable outlet looking for what shows to buy for syndication, 
Grey's Anatomy would be on the list right after 'test pattern'.
I've read that they only completed three episodes before the strike so
if CBS wanted to kill it they would've done it then.
The WGA strike caused CBS to have to oversaturate the airwaves with CSI 
version repeats before the summer ever began.  As a result, they needed some 
summer filler besides more CSI reruns.
That's a flimsy reason - producing ten more hours of a drama just to
fill an hour of schedule. They can't possibly be that hard up for
something to air.