Tuesday 4/28/09 ratings

TV Arts

from Marc Berman

Tuesday 4/28/09

-Total Viewers:
Fox: 16.58 million, CBS: 15.19, NBC: 9.78, ABC: 8.00, CW: 1.81

-Adults 18-49:
Fox: 6.0 rating/16 share, NBC: 3.7/10, CBS: 3.2/ 8, ABC: 2.0/ 5, CW:
0.8/ 2


-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), The Biggest Loser (NBC), The
Mentalist (CBS), Dancing With the Stars (ABC)

-Honorable Mention:
Law & Order: SVU (NBC)

Fringe (Fox)

-Yesterday’s Losers (Excluding Repeats):
According to Jim (ABC), Reaper (CW), 90210 (CW), Cupid (ABC)


-Ratings Breakdown:
Fox led the Tuesday troops care of American Idol, with a first-place
finish in both total viewers and adults 18-49. But CBS only trailed
Fox by 1.39 million viewers, and NBC finished a respectable second in
the demo care of underrated The Biggest Loser.

American Idol led the 8-9 p.m. hour, with a solid 22.54 million
viewers and a 7.9 rating/22 share among adults 18-49. As good as that
is, one year earlier Idol averaged 25.09 million viewers and a 9.0/24
in the demo, based on the final nationals. To the Idol haters waiting
for the show to collapse, you will have a long wait ahead! A very
comfortable second in the time period was CBS’ NCIS (Viewers: 16.32
million; A18-49: 3.4/10), which featured part one of the spin-off
pilot with Chris O’Donnell and LL Cool J. Third was the first half of
NBC’s The Biggest Loser (Viewers: 8.35 million; A18-49: 3.1/ 9),
followed by two episodes of ABC clinker According To Jim (Viewers:
avg. 3.57 million; A18-49: avg. 1.0/ 3) and Reaper on the CW (Viewers:
1.82 million; A18-49: 0.7/ 2), which was not worth brining back for a
second season.

With six contestants left on American Idol, the bottom two tonight is
a no-brainer: Matt Giraud and Allison Iraheta. My pick to bid adieu:
Allison Iraheta, the oldest looking teenager in the history of this

There was a three-way tie for leadership in the 9 p.m. hour, with bona
fide CBS hit The Mentalist the most-watched and Fox’s Fringe and the
second half of The Biggest Loser tied for first among adults 18-49.
Take a look:

Tuesday 9 p.m.
The Mentalist (CBS)
Viewers: 16.90 million (#1), A18-49: 3.7/ 9 (#3)

Fringe (Fox)
Viewers: 10.61 million (#3), A18-49: 4.2/10 (#1t)

The Biggest Loser (NBC)
Viewers: 10.50 million (#4), A18-49: 4.2/10 (#1)

Despite tying for first among adults 18-49, retention for Fringe out
of the second half of lead-in American Idol (Viewers: 24.06 million;

50 percent in the demo. Not good!

Also on the map at 9 p.m. was the live Dancing With the Stars Results
Show on ABC with 14.27 million viewers (#2) and a 3.2/ 8 among adults
18-49 (#4). But left out in the cold was the CW’s 90210 at just 1.80
million viewers and a 0.9/ 2 in the demo. Does anyone really think
this revival is a hit?

Surprisingly, it was the improved Chuck Wicks that was sent packing on
Dancing With the Stars and not the injured Melissa Rycroft. Needless
to say, the ties to The Bachelor have certainly helped the Fran
Drescher lookalike. Am I the only one who has noticed that?

As for The Biggest Loser, here is the half-hour breakdown:

The Biggest Loser (NBC)

CBS’ on-the-fence Without a Trace and NBC’s veteran Law & Order: SVU
shared leadership in the 10 p.m. hour as follows:

Tuesday 10 p.m.
Without a Trace (CBS)
Viewers: 12.35 million (#1), A18-49: 2.5/ 7 (#2)

Law & Order: SVU (NBC)
Viewers: 10.50 million (#2), A18-49: 3.9/11 (#1)

Last, and very least, was ABC’s waiting-to-be-axed Cupid, with a mere
6.16 million viewers and a 1.7/ 5 among adults 18-49. Why ABC needed
to revive a series that already failed once is a mystery.

Source: Nielsen Media Research data
If anyone runs across the half-hour breakdown for this, I'd be
very interested to see it. Just from anecdotal reports here on
r.a.tv, I suspect that there was a noticeable dropoff in the
second half-hour.

tvbythenumbers.com is a good source for half hour breakdowns on most days.
They also give a lot of 18-34 data rather than only 18-49.

NCIS gained about 1.5million viewers (and 0.4in the 18-49 demo) at the half 
Futon Critic has it going up 8.33% in households and 12.5% in viewers
18-49 in the second half-hour.
Well, so much for that theory. :-) 

because the shows on the four major networks all increased
viewership at that time. So there may still have been NCIS

Next week's part 2 should make the general consensus clear.